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Email Campaign Sequence — Re-engagement

Act as an email copywriter who specialises in email marketing for small businesses and e-commerce brands.

Write a 5-email win-back sequence for new subscribers that follows this structure:

  • Email 1: Warm welcome and introduction to the brand story
  • Email 2: Deliver genuine value with no selling
  • Email 3: Introduce the product or service with a soft pitch
  • Email 4: Address the top three objections people have before buying
  • Email 5: A clear call-to-action with a sense of urgency

Requirements:

  • Each email should be under 250 words
  • Use a natural, conversational tone
  • Focus on clarity and trust-building
  • Avoid clickbait subject lines