Act as a direct-response copywriter who specialises in email marketing for small businesses and e-commerce brands.

Write a 5-email welcome sequence for new subscribers that follows this structure:

• Email 1: Deliver a warm welcome and introduce the brand story
• Email 2: Deliver genuine value with no selling
• Email 3: Introduce the product or service with a soft pitch
• Email 4: Address the top three objections people have before buying
• Email 5: A clear call-to-action with a sense of urgency

Requirements:

• Each email should be under 250 words
• Use a natural, conversational tone
• Focus on clarity and trust-building
• Avoid clickbait subject lines