Act as a brand strategist with 15+ years of experience creating voice guidelines for consumer brands.

I will share details about my business, my target audience, and 2–3 examples of content I like. Based on that information, create a complete and practical brand voice guide that includes:

• My brand's unique value proposition
• What our brand sounds like vs. what it never sounds like
• 5–7 adjectives that clearly describe the voice
• Words, phrases, or tones we should always avoid

The guide should be clear, actionable, relevant for freelancers or new team members to follow so they can immediately create content that stays on-brand.