Media Buying (Traditional & OTT)
Agency in Dubai
Reach the Right Audience — Everywhere They Watch, Listen, and Scroll.
 At ADXSWAY, we plan and execute media buying strategies that combine the scale of traditional media with the precision of digital. Whether you’re booking prime-time TV spots, radio placements, or OTT ads on platforms like Netflix, Shahid, or YouTube TV, we make every dirham of your media spend work harder. As a forward-thinking media buying agency in Dubai, we connect your brand with high-intent audiences across every screen and channel.
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Media Buying (Traditional & OTT)
How ADXSWAY Crafts Distinct Brand Identities
We start by defining your audience, campaign goals, and geographic reach. Then we build a custom media mix that blends traditional powerhouses—TV, print, radio, OOH—with high-performance OTT placements. Every channel is evaluated for cost-efficiency, viewer behavior, and placement impact.
Our team handles everything from negotiations and scheduling to creative asset delivery, performance tracking, and vendor management. Whether your goal is mass reach or niche targeting, our approach ensures the right message lands at the right moment, across the right medium.
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Media Buying (Traditional & OTT)
What Makes Us a Leading Media Buying
Agency in Dubai
At ADXSWAY, we treat media buying as a strategic investment—not a volume game. We leverage industry relationships to secure prime placements at competitive rates and we constantly optimize based on performance data, not assumptions. From high-reach campaigns to hyper-targeted OTT spots, we align media decisions with your growth objectives.
We bring full transparency to the process. You’ll always know where your budget is going, what’s performing, and how your brand is gaining traction—whether it’s on a billboard or a streaming platform.
Frequently asked questions
What’s the difference between traditional and OTT media buying?
Traditional media includes TV, radio, print, and outdoor advertising. OTT (Over-the-Top) refers to digital streaming platforms like Shahid, Netflix, YouTube TV, and others. We use both to reach audiences at scale or with surgical precision—depending on your campaign needs.
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Can you help with both media planning and buying?
Yes. We provide end-to-end service—starting with strategy and planning, moving into negotiations, placement, and post-campaign reporting. Our goal is to maximize every touchpoint across your media mix.
Do you work with specific platforms or broadcasters?
We’re platform-agnostic. We work with local and international publishers, TV networks, OTT platforms, radio stations, and more—selecting only what makes sense for your brand, audience, and budget.
Can we track results from offline media campaigns?
Absolutely. We use unique tracking methods like dedicated URLs, promo codes, call tracking, and uplift analysis to connect offline exposure with online behavior and conversions.
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What kind of brands benefit from media buying?
Media buying works for both established and growing brands that need visibility, credibility, and customer acquisition at scale. It’s especially effective for launches, seasonal campaigns, and high-volume consumer outreach.
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